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Sheep No-more



An iconographic timeline to chart an event that could otherwise be described in typical time-based measurements (hours, minutes, seconds), through other interesting elements.. The idea was to create an artifact that is compelling and narrates the event in the form for a story using commonly used visual vernacular.


The designed artifact is a medicinal box of sleeping tablets that narrate the story of Dave, product executive in a social media analytics company. The primary measurement of time is the number of sheep he counts while he trying to fall asleep, and fails miserably. This is his story—the night before his big presentation

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