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Visibly Unnoticed

Visibly Unnoticed is a state of mind. A way of being. It is the untold stories.
A minimal aesthetic. The voices unheard and the unseen process.
Visibly Unnoticed is a journey.

It takes a mind quiet enough to appreciate muted beauty, courage not to fear the barren, willingness to accept imperfections, develop the ability to slow down, to shift the balance from doing to being, to reflect rather than respond. Visibly Unnoticed is my journey of finding these moments, the unnoticed things, underappreciated details, often subtle and unexpected, that draws people in and makes life beautiful. Much like the simple things in life, beautiful design is silent. It is subtle and invisible to the eyes but its absence scream at us. Great design aims to create a solution that blends in with people’s lives and works so well that it feels almost natural. My aim as a designer is to create impact without the unnecessary noise.

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