Jayeeta Kundu

BACKGROUND

 

TAG Heuer Connected Modular 45 collection powered by Android Wear and engineered in collaboration with Intel is the cool new connected timekeeper. Whipsaw designed a teaser and giveaway for all the guests at this exciting new luxury smartwatch launch. 

STRATEGY

 

There's something really bold about luxury smartwatches. The TAG Heuer Connected watch has been manufactured in collaboration with top partners Google and Intel, bringing the best of both worlds: Swiss luxury watchmaking and Silicon Valley Technology. The launch event called for a high end giveaway designed to capture the precision and impeccable craft of the product and still not give away the excitement of seeing the actual watch after its release.