OBJECTIVE
Create a
STRATEGY
Spry Health was created with a mission to help chronically ill patients receive proactive care and help them stay out of the hospital.
Spry Health
Spry Health
BACKGROUND
Spry Health was founded with a mission to help chronically ill patients receive proactive care and help them stay out of the hospital. Patients see their doctors a few times a year, for a few minutes at a time. In order for doctors to determine change in the patient’s condition, they often rely on a mix of current symptoms, intermittent monitoring, and the patient’s own recollection of their health and symptoms since the last visit. This is a partial picture at best. And it often isn’t enough to keep patients out of the hospital or support them in keeping their condition under control.
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STRATEGY
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The founders of Spry Health collaborated with the Whipsaw design team to build a solution that would bridge this glaring gap in traditional disease management for the chronically ill. Loop is the first-of-its-kind wearable device with a disease management platform – a new channel of actionable information on the most vulnerable patients.
The Spry Health brand & identity is inspired by tree-rings and symbolizes growth and agility. Taking it's organic form from nature and adding a calming, dynamic and energetic color palette allows it to stay true to the company's values and mission.
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