OBJECTIVE
Create a
STRATEGY
Spry Health was created with a mission to help chronically ill patients receive proactive care and help them stay out of the hospital.
Spry Health
Spry Health
BACKGROUND
Spry Health was founded with a mission to help chronically ill patients receive proactive care and help them stay out of the hospital. Patients see their doctors a few times a year, for a few minutes at a time. In order for doctors to determine change in the patient’s condition, they often rely on a mix of current symptoms, intermittent monitoring, and the patient’s own recollection of their health and symptoms since the last visit. This is a partial picture at best. And it often isn’t enough to keep patients out of the hospital or support them in keeping their condition under control.
STRATEGY
The founders of Spry Health collaborated with the Whipsaw design team to build a solution that would bridge this glaring gap in traditional disease management for the chronically ill. Loop is the first-of-its-kind wearable device with a disease management platform – a new channel of actionable information on the most vulnerable patients.
The Spry Health brand & identity is inspired by tree-rings and symbolizes growth and agility. Taking it's organic form from nature and adding a calming, dynamic and energetic color palette allows it to stay true to the company's values and mission.
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