ABOUT | jayeetadesign

I design stories that help new technology feel simple, human, and exciting.

Currently at Amazon's Devices Brand Studio, I lead visual design for launches across Alexa, Echo,
Fire tablet, and Kids experiences.

I believe the best design is thoughtful, clear, and purposeful. Whether I'm building a launch campaign, evolving a brand system, or introducing an entirely new AI experience, my goal is always the same: to make technology feel approachable and meaningful.

My work spans brand, product marketing, retail, and digital experiences, partnering closely with cross-functional teams to create cohesive stories at scale. I enjoy building systems that bring I enjoy building systems that bring consistency while maintaining a high bar for craft.

Before Amazon, I worked across agency and in-house teams on brands including Samsung, PayPal, L'Oréal, Nestlé, and Siemens. Those experiences taught me how to think strategically, adapt quickly, and design for a wide range of audiences.

Outside of work, you'll usually find me traveling with my family,
taking photos, or finding inspiration in places, architecture, and everyday moments.