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Tono

BACKGROUND

We can use lots of words to talk about it. Race. Ethnicity. Color. Tone. Darker skin or lighter skin. The bottom line is that most dermatologists were trained to treat skin conditions as they show up on white people or “light skinned” if that’s your preferred way of talking about it. That leaves a whole lot of people out.

Tono is changing that. Tono is a digital dermatology care service that makes it easy for people with diverse ethnic and racial backgrounds to access treatment from specialists.

STRATEGY

The Tono wordmark is both bold and approachable. It’s an unique mark, designed to build connection and trust between Tono dermatologists and consumers. The balance and geometry of the logo also speaks to the precision and science behind the brand.

Team members: Strategy: Carlie Danielson Design: John Besford

 

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