WndrCo
BACKGROUND
WndrCo is a holding company based in Los Angeles and San Francisco. They invest in, acquire, develop and operate consumer technology businesses by identifying new trends, building great teams, and orienting toward strategies to support entrepreneurs who have big world-changing ideas and drive to turn them into reality.
STRATEGY
The WndrCo symbol is a modern take on a playful thought bubble that is confident and professional while maintaining an imaginative spirit. It communicates growth through collaboration and storytelling. The symbol is paired with a bold and simple wordmark that reflects a structure and pure geometry. Together with a strong serif typeface and a unique color palette of all brights the system creates a fun and creative environment for innovators to play.