Amazon FireHD 10
2023 Launch
BACKGROUND
The next generation of Echo Show 5 Kids is built for kids to learn, play, and explore. Kids can ask Alexa for homework help, create their bedtime routines, play music, and make calls to parent-approved contacts. Easy-to-use controls let parents set time limits and review activity. The newest Echo show 5 also comes in a fun galaxy themed design.
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STRATEGY
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Echo Show 5 Kids brings the power of Alexa into a child’s world—designed to help kids learn, play, and stay connected in a safe, parent-approved environment. Our strategy was to position the device as a playful gateway to discovery, blending entertainment, creativity, and learning while reassuring parents through built-in controls and curated content.​
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Studio: Amazon Devices Brand Studio
​Team: Rosie Heffernan, Vince Chmielewski, Julia Brenner, Taryn Waldman,
Photography & Film: The Queen
PROCESS
Positioned as the perfect bedside companion, Echo Spot is designed to enhance the moments when you start and end your day. The story centers on 'me time' following a single customer through their morning and evening routines to highlight how its dynamic UI helps them rev up in the morning and relax at night.
The visual direction is fun, dynamic, and product-led. Circular framing and motion draw directly from the device’s industrial design, creating a distinctive visual language. Simplified UI elements, icons, time, and interface cues are woven into lifestyle scenes to connect everyday moments with the product experience. The result is a flexible system that keeps the product front and center while building a cohesive visual narrative across channels.
Detail page design
The detail page has an organic, story-like flow that guides customers through moments of learning, play, and connection, all through a fun galaxy-themed journey.​
