Tive
BACKGROUND
An interactive editorial for tablets that explore a scientific concept through experimental typography in order to make a theoretical science concept simple, appealing and understandable.
STRATEGY
Chaos Theory or otherwise known as the Butterfly effect is a field of study in mathematics that attempts to understand the behavior of dynamic systems, highly sensitive to their initial conditions. The main principle of the theory suggests that minute alterations in a system repeating over a large period of time can lead to massive interruptions, creating chaos. Order of Chaos uses experimental typography and mathematical line graphs to understand the principles, causes and effects of this theory and experience the patterns and movement in nature and life, things that otherwise seem unpredictable, abstract and mysterious.
