Slingshot Rebrand
BACKGROUND
Slingshot is a global water-sports brand that became known and loved for their irreverent, rock and roll attitude. Being unconventional is at their core and what drives them to innovate firsts on water.
Over the years, the water sports category has expanded and Slingshot’s differentiation is less clear. Product quality alone is no longer enough. Customers are hungry for technical innovation. They’re seeking rich stories and unique content to continuously get inspired and try new sports.
STRATEGY
The rebrand was necessary to help Slingshot appeal to an increasingly sophisticated rider base, expand in the European market that was focussed more on technical precision and show off their expansive product portfolio, all without losing their fearless rock and roll spirit.
