Echo Spot
2024 Launch
BACKGROUND
A tiny smart clock with a big personality — Echo Spot wakes you gently, plays what you love, and brightens your day with a customizable, cozy glow.​
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STRATEGY
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Get customers to understand that Echo Spot is the perfect place to start their multimodal journey by showcasing its glanceable content and interactive 2.8" display. To promote a shift from headless to multimodal and drive more new-to-Echo customers—we’ll show how Echo Spot combines the best of Echo Dot with clock and Echo Show 5.
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Studio: Amazon Devices Brand Studio
​Team members: Aaron Sanchez, Curtis Beach, Julia Brenner, Taryn Waldman
Photography: Cody James
Production partner:
PROCESS
Echo Spot is positioned as the perfect bedside companion, designed to enhance the moments when you start and end your day. The story centers on 'me time' following a single customer through their morning and evening routines to highlight how its dynamic UI helps them rev up in the morning and relax at night.
The visual direction is fun, dynamic, and product-led. Circular framing and motion draw directly from the device’s industrial design, creating a distinctive visual language. Simplified UI elements, icons, time, and interface cues are woven into lifestyle scenes to connect everyday moments with the product experience. The result is a flexible system that keeps the product front and center while building a cohesive visual narrative across channels.
Detail Page
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This integrated campaign for Halo included both devices, promotional pricing, and activation across marketing touchpoints as well as fresh content. The number one goal for this campaign was to acquire new members and increase engagement by positioning Halo devices as a comprehensive solution for user's health goals.
