Pause to Reconnect
BACKGROUND
A hypothetical brand that attempts to address a social problem through a conceptual design solution and multiple design deliverables that range from informational, retail and promotional materials.
STRATEGY
Our digital lives dominate our personalities and relationships, slowly taking us away from each other with an illusion of virtual companionship. I created the brand Pause to inspire and empower people who seek balance in their digital lives to relax, reflect, and reconnect. I combine two vastly contrasting aspects, the swift, bold, bright and edgy graphics of technology with the deep, neutral, and emotive photography of human connections, to show how our constant digital distractions affect our quality of life. Pause provides information, tools, and opportunities to disconnect and lead more mindful, and meaningful lives.
