A cohesive brand system and design deliverables recreated from a handwritten sign with at least three levels of information by expanding the intended meaning and leveraging a visual vernacular.
The chosen sign was from Golden Gate meat company, a traditional butcher shop located in San Francisco, urging customers to buy game meat from their large selection of meats without the trouble of hunting. The intentions of the sign were expanded to promote the shop’s high quality meat, unique selection of ingredients and services. Leveraging the visual vernacular of a traditional butcher shop I created a rustic, honest, and informative brand that believes in high quality and healthy living. The deliverables share a muted palette, raw craft paper, and appetizing imagery that promises to turn a tasty meal into an unforgettable experience.